Marketing Automation

What is marketing automation? It is technology that allows businesses to automate and streamline marketing functions so they can use their resources in a more efficient manner and increase their revenue in the process. Marketing automation software like Infusionsoft...

Nurturing Business Relationships

By Bibi Goldstein Nurturing business relationships is as important in our businesses as our personal lives. Most business owners overlook this large piece to create raving fans and a key brand attribute of giving. The word nurture by definition is a process; the...

Prospect to Client: Make the Process Painless

Do you know how much the consultations you do this month could be valued at – in real dollars – next month? Do you know how long it takes for you to convert a prospect to a client? Better yet, do you know what it costs you to gain a client? Or to lose a client? Most...