Marketing Automation

Marketing Automation

What is marketing automation? It is technology that allows businesses to automate and streamline marketing functions so they can use their resources in a more efficient manner and increase their revenue in the process. Marketing automation software like Infusionsoft...

Opt In Strategies

Opt In Strategies

What makes you want what someone has to offer? This is the first question I encourage everyone to ask themselves when they set up their opt in strategies on their website. There is a trend in December and January where most people overuse the unsubscribe links in the...

We All Need Some Down Time!

We All Need Some Down Time!

I just love that word “Downtime”. Recently I was able to take advantage of a few days off and head to Palm Springs with my husband. Unfortunately, he had to work most of the time we were there. I found myself with a lot of time to myself, literally by myself. My...

Help – The Other 4 Letter Word

Help – The Other 4 Letter Word

Most entrepreneurs think their main focus should be about getting customers, then about getting more customers.  What most of us don't factor in or think we can do ourselves is all the other administrative work and customer service that is required in maintaining...

Setting Up Your Workspace For Success

Setting Up Your Workspace For Success

When I sit down at my desk I want to feel like I’m ready to get going, get working, because I have everything I need at my fingertips. I believe that quality of work and productivity are absolutely affected by our surroundings, especially having quick access to the...

Dealing with Deadlines

Dealing with Deadlines

There’s nothing worse than a deadline hanging over your head, keeping you up at night, giving you heart palpitations and stealing your sanity. Small business owners are notorious for biting off more than they can chew and working themselves to the bone in order to...

Add these before you HIT SEND

Add these before you HIT SEND

Most of us are sending marketing emails, and if you aren’t you should start to; this is one of the quickest ways to build your list. You can have a pretty small list and have great engagement if you have amazing content that people want to open. If you have the below...

How To Gain Twitter Followers Organically

How To Gain Twitter Followers Organically

I love Twitter. What a tool to meet people, promote your business, advertise sales and get the latest news. I always check Twitter first, don’t you? Community is your most important priority – engaging them, exciting them and educating them can mean the difference...

Work-Life Balance?

Work-Life Balance?

Are you trying to figure out how to balance work and life? Do we even know what this means? As entrepreneurs, we are constantly working to expand our company and our brand. Just as the words are written, Work first—Life second. When do we get a break? We can’t. If we...

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