Website Audit Report for

Eddie McLaughlin

On Page Audit

Site has SSL (URL displays with HTTPS and lock icon), http URLs redirect to https: PASS ✓

FB Pixel Present: FAIL ✘

Notes: If using FB marketing, should create a FB pixel then add to site for tracking.

What We Need From You: Facebook login credentials or Facebook pixel code

Has a clear CTA (Call to Action) on Home and Services pages (where applicable): FAIL ✘

Notes: Has a CTA clearly visible, but is not clear what the CTA is for. Recommend adding wording to clarify what they need to click for.

What we need from you: Wording to accompany the CTA

Has a clearly-accessible Contact form and/or page: PASS ✓

Homepage Call-To-Action is "Above the Fold": PASS ✓

Site is properly "Responsive" (It displays properly on desktop, tablet, and mobile devices): FAIL ✘

Notes:

HOME PAGE
  • Testimonial Author not aligned on all screen sizes
  • Page headings large on mobile
  • Slider area fonts and alignment off
SERVICES PAGE
  • No display problems
RESIDENTIAL PAGE
  • Text has poor spacing on Mobile
COMMERCIAL
  • Text has poor spacing on Mobile
  • Image quality could use improvement
NONPROFIT
  • Text has poor spacing on Mobile
  • Image quality could use improvement
EV CHARGERS
  • Text has poor spacing on Mobile
BATTERIES
  • Text has poor spacing on Mobile
  • Image quality could use improvement
AREAS WE SERVE
  • Map area is cut off on Mobile and Tablet view
  • Reviews are extremely long and cut off on Mobile and Tablet view
HOW IT WORKS
  • No display problems
ABOUT US
  • No display problems
FAQ
  • No display problems, drop down menus work on Mobile and Tablet
BLOG
  • No display problems
CONTACT
  • Contact Buttons on Phone view only are extremely large and CTA isn’t visible without scroll

No broken links on main pages: PASS ✓

Social Media links clearly present and properly links: PASS ✓

Has Privacy Policy and Terms & Conditions pages: FAIL ✘

Notes: None found. If needed, you can send in the content and we can add, then will add links to the site footer.

What we need from you: Privacy policy and terms and conditions if you have them

Site Data Audit

Loading Speed / Speed-test - (score 'B' or Better): FAIL ✘

Notes:

Scores are high, but all suggest replacing the video with a “facade” (an Image placeholder that doesn’t attempt to load the video in the background until clicked). This will reduce loadtime and file size on the home page.


Google Pagespeed Insights (Good score for both mobile and desktop): PASS ✓

Notes:

Same as other site speed checks. Only video facade recommendation.


Image File-size and Formats Optimized: PASS ✓

PHP version is up-to-date (v7.4 or higher): FAIL ✘

Notes:

PHP currently version 7.3. Recommend updating to v7.4 and double-checking everything still working.


Has Google Analytics installed and Analytics account is showing traffic data: PASS ✓

Google Search Console - No sitemap or indexing issues: FAIL ✘

Notes:

Does not appear to be connected to google search console for sitemap and search error checking. (Possibly just not shared with us?) We can set this up, or check out what is in place if there is an account we can access it from.

What We Need From You: a separate Google account if one is connected to this. Otherwise, we can attach to the one you provided previously.


Using a site heatmap tool: FAIL ✘

Notes:

Did not see this in place. We can set this up for you. Additional details can be found here: https://mouseflow.com/


Has proper Email Authentication records (DMARC, DKIM, SPF): FAIL ✘

Notes:

Domain shows that it HAS DKIM and SPF records, though the deliverability panel says the SPF record isn’t correct.
Domain shows mail records are there, for google, for their main mail, but the website fails to send out any emails on testing.
Mail-testing plugin failed to send a test email, and the contact form on the site shows an error when trying to submit the form.

Recommend using SMTP plugin on website to connect the site’s email-sending directly to their google accounts, then updating the mail (DKIM/SPF/DMARC) records as needed.


Site has recurring backups: FAIL ✘

Notes:

No backup plugin on site, no auto-backups in hosting we can see. Recommend adding an automatic backup plugin and connecting to google drive or dropbox for offsite backups.


Site has a security plugin and no security issues are reported: FAIL ✘

Notes:

One issue reported, related to an old plugin that is no longer supported. Need to look and see if there is a replacement available.


Site using a Content Delivery Network (CDN): PASS ✓

Page Notes:

  • Page Title: MISC
    Page URL: N/A
    Issues & Recommendations:

    Several unused plugins are on site. Recommend removing these.

    Website admin pages have fluctuated from completely non-responsive to fairly quick on our testing. That normally happens when hosting resources are too low. Recommend looking into upgraded hosting or switching to BuyingTime’s hosting. (We will send info regarding Buying Time’s hosting) 

    Price to fix: $35
  • Page Title: Home
    Issues & Recommendations:

    Spelling/Grammar:

    Text at bottom of page:

    -Permitting:
    “We’ll take care of all the permits and paperwork through your city(comma missing here) as well as your utility company, and keep you informed along the way.”

    -Installation:

    Our team of experienced installers will have your system up and running quickly and efficiently. We’ll inform you of the progress along …(This portion cuts off abruptly, I would remove ellipsis since no other blocks end this way)

    Functionality:

    CTA button on homepage doesn’t work: “There was an error trying to send your message. Please try again later.”

    Tried several phone number/email combinations with nothing working

    Email sign up at bottom of homepage:

    Got success notification

    Email received asking to confirm subscription

    After confirming, no welcome email from company

    Price to fix: $70
  • Page Title: About Us
    Issues & Recommendations:

    No changes needed

    Price to fix: $0
  • Page Title: Commercial
    Issues & Recommendations:

    No changes needed

    Price to fix: $
  • Page Title: Nonprofit
    Issues & Recommendations:

    No changes needed

    Price to fix: $
  • Page Title: EV Chargers
    Issues & Recommendations:

    No changes needed

    Price to fix: $
  • Page Title: How it Works
    Issues & Recommendations:

    No changes needed

    Price to fix: $
  • Page Title: FAQ
    Issues & Recommendations:

    No changes needed

    Price to fix: $
  • Page Title: Blog
    Issues & Recommendations:

    I would recommend hiding the Date Posted as well as views/comments fields

    Price to fix: $35
  • Page Title: Residential
    Issues & Recommendations:

    -Solar Power Rebates in California

    “sunshine and year-round pleasant weather(missing comma) but also due to the rebates and tax credits”

    -The Federal Tax Credit

    ” Homeowners can expect to get around 26% back in 2020 for their solar investment, which will be reduced to 22% in 2021 and expire completely by 2022.”

    This is out of date and should be updated as it is now 2022

    -Residential Solar Financing

    Loanpal now links to GoodLeap, assuming this is a rebrand and name and link should be updated

    HDM Capital link is not working.

    I would recommend different styling for this page, there are listed items (Example: What Are the Different Types of Home Solar Systems?) That are formatted in a way that isn’t reader-friendly

    Price to fix: $70
  • Page Title: Batteries
    Issues & Recommendations:

    Send form at the bottom of page appears to be working, but there is no information explaining this CTA box.

    I never received a follow up email from my submission

    What we need from you: Wording to accompany the CTA

    Price to fix: $35
  • Page Title: Areas We Serve
    Issues & Recommendations:

    This page should be reformatted as the list of reviews is long and skinny.

    This page title doesn’t match the title on the navigation bar.

    NOTE: This looks like embedded reviews. If the embedding has other options, we can embed better. Otherwise, will just update the page title and size the container for the embed to make minor improvements.

    Price to fix: $35
  • Page Title: Contact
    Issues & Recommendations:

    Message form doesn’t work

    “There was an error trying to send your message. Please try again later.”

    Price to fix: $35
  • Page Title: Services
    Issues & Recommendations:

    No changes needed

    Price to fix: $

Total

$0

(Total cost to fix the selected items)

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